Monday 26th August 2019

Ahmad El Abi and his Yellow Rubber Duckie project

When Ahmed El Abi emerged onto what we now refer to as the Instascene, he did so with an army of yellow rubber duckies at his back, which soon became an intrinsically bound element of his online persona, rapidly launching him into the online stratosphere as one of this generation’s newly coined “Instagram influencers.” In a sea of accounts vying for digital attention, Abi’s unorthodox conceptual art positioned him uniquely. “You have to have a certain identity,” he says of standing out on Instagram. “When something comes genuinely from a person – if they’re not trying too hard to do it – that’s the thing that reaches people.”

To read more on Ahmad and see his amazing work, see in issue #6










August 2, 2017